| Best for | Time-poor local businesses that want the site looked after | Larger or one-off projects with a specialist team | Hands-on owners who want to build and edit it themselves |
| Who does the work | I design, build, host, and update | Their team builds; you or a retainer usually take over after handover | You build it and you maintain it |
| Typical cost | $249–$499/mo AUD. Hosting, plan updates, and SEO/AI search foundations included | Often $15,000+ upfront, then $500+/mo for hosting and care, plus $999+/mo for basic SEO - so you are not that far ahead | Low platform fee. The real cost is your time |
| After launch | I stay. Send a change, I make it, within your plan | You usually pay a monthly retainer after handover. Extra changes are often extra | You are the webmaster |
| Design | Custom, not a leftover theme | Custom, often a broader creative scope | A template you pick and adapt |
| Speed & search | Built light. SEO foundations on every plan; local SEO and GEO on Growth and Pro | Can be excellent. SEO is often a separate engagement | Can rank if you learn it and keep it up. Easy to end up heavy or generic |
| Time to launch | About two weeks. Pro: as little as three business days from design acceptance (content ready) | Usually weeks to months, depending on scope | As fast as you can finish it |
| If you leave | Cancel a standard plan any time. Your domain stays yours. Handover of files by arrangement | You typically keep the files and find a new host | You keep the builder account and can export or rebuild |